As we head further into the 2nd half of 2010, there is yet another shopping centre to be opened in Klang Valley. We previously had KLCC, One Utama, MidValley, The Curve and a host of older shopping centres, and then joined by Gardens MidValley, Tropicana City Mall and Pavilion more recently... this however, is technically not new. It is a re-brand, a refurbished mall. It is called the Fahrenheit 88.
The FAHRENHEIT 88 is scheduled for its soft opening in middle of September 2010, or around 15th September. What exactly is this place??? Fahrenheit 88 will be revitalized with a new image and undergo a metamorphosis to position itself as the Definitive Urban Hang-out place.
The Fahrenheit 88 building was previously known as KL Plaza (shopping mall) and owned by the Berjaya Group. In 2007, Berjaya Group disposed the KL Plaza building for a total consideration of RM470 million to the Pavilion Group. The sale consisted of the 5-storey shopping podium for RM425 million, and 59 service apartments located on top of the shopping mall for RM45 million.
The old KL Plaza building.
In early-2010, a publicity exercise was embarked by the Pavilion team, with major local press reporting on the rebranding of the building as Fahrenheit 88; the name reflecting the average temperature in Malaysia. Building renovation works, already underway during that time and reportedly costing RM100 million, will entirely change the interior and exterior of the old and outdated building. Entrances are being repositioned and glass facades will be a prominent feature in the new design, allowing ample natural light to illuminate the interior.
The re-positioning exercise of Fahrenheit 88 is based on comprehensive market research, responding to the needs and wants of our consumers, retailers and investors. It also aims to inject added excitement to the Bukit Bintang precinct.
Fahrenheit 88 is set to be transformed both externally as well as internally. A new glass façade, enhanced with lighting and attractive advertising panels will clad the exterior of the building. The internal mall will be brightened with the introduction of new skylight. Strategic placement of lifts and escalators will ensure that visibility of shops will be maximized whilst providing easy access for shoppers to all the floors within the mall.
The re-positioning exercise of Fahrenheit 88 is based on comprehensive market research, responding to the needs and wants of our consumers, retailers and investors. It also aims to inject added excitement to the Bukit Bintang precinct.
Fahrenheit 88 is set to be transformed both externally as well as internally. A new glass façade, enhanced with lighting and attractive advertising panels will clad the exterior of the building. The internal mall will be brightened with the introduction of new skylight. Strategic placement of lifts and escalators will ensure that visibility of shops will be maximized whilst providing easy access for shoppers to all the floors within the mall.
Tokyo's Shibuya 109.
Inspired by the fashion fusion culture of Tokyo seen in shopping centres like Shibuya 109, the Fahrenheit 88 will be the most trendy retail sensation to hit KL. Seekers of the latest creative craze of fashionable fad – especially in personal items like bags, shoes, accessories, games & gadgets, hobbies & IT products– will find it all here. It is set to be the new pulse of the city. The shopping experience will never be the same again.
UNIQLO - KL's latest fashion player.
Amongst some of the key features of FAHRENHEIT88 would be its anchor tenant - UNIQLO as well as the all-in-one IT hyperstore, the SIGNATURE IT on the 3rd floor. Watch this space for more interesting updates coming up!!!