Showing posts with label J. Wade Beam. Show all posts
Showing posts with label J. Wade Beam. Show all posts

The Journey Continues (Pt. 12) - Ramping Up Again

Having experienced the severity of the economic recession of the early 1990s I had surprisingly mixed feelings about the surge of new work coming in from places like Brueton. Although one part of me was thankful to be busy once more, there was another part of me that dreaded the thought of ramping back up to warp speed again.

When we were at our busiest in the 1980s I was constantly working long hours, including evenings and weekends. This made it difficult to do simple things, such as spend time with my young family. Although it was tough to decelerate the business as orders dried up, it was also a welcome relief in some ways because I was simply burned out.

During these down times I began to sketch out all kinds of ideas of furniture concepts I wanted to have made. This became a surprisingly enjoyable exercise and it had an almost meditative quality for me. Deep down I loved the creativity of it all - conceiving ideas; sketching them out; then figuring out how to go about making them into reality. The latter part was easy because the science of making was something I had down to a fine art already - after years of taking other people's ideas and transforming them into finished product.

The first prototype I ended up taking from sketchbook to bench was a Biedermeier style desk - very similar to the Rainforest Desk shown below.
An old bundle of Myrtle Burl veneer that had been stored away for years was used to make the inset of the top, while offcuts of Macassar Ebony were utilized to make the apron, legs and plinths. Not long after the desk was completed I was fortunate to have it sold - to an author who was looking for an inspiration place where he could write his books.

The success and sale of this first piece - especially one that was wholly of my own creation - actually inspired me to consider scaling my shop down even smaller, to focus exclusively on making and selling my own designs. This fantasy, however, was short-lived because the economic reality of the situation had its own facts and figures.

For one thing I was now the father of 3 young children, and as much as it might be righteous and honourable to pursue the path of the starving artist - also starving one's family in the process was not a viable option.

In addition, despite how cool I thought my furniture pieces were, the marketplace as a whole was not sharing my enthusiasm. Aside from the initial desk sale, three consecutive years of displaying at IIDEX did virtually nothing to stimulate any interest in my designs although, to be fair, the recession going on at the time wasn't conducive for sales either.

Around 1992 or 1993 there was also a Call for Entry for furniture designs to be submitted for an upcoming book entitled "Conservation by Design". This was a collaborative effort by W.A.R.P. (Woodworkers' Alliance for Rainforest Protection) and the furniture design program at RISD (Rhode Island School of Design) to select tangible examples of sustainable furniture designs. I was thrilled beyond belief at this opportunity to be published, and felt certain that my Rainforest Desk would be one of the pieces selected.

Sadly, of the 76 furniture makers accepted for publication, I wasn't one of them.

About a year later there was another Call for Entry - and another rejection - once again from RISD. This time it was my "Tower of Power" that bit the proverbial dust.


It was shortly after we started ramping up with Brueton that I had a lengthy discussion with J. Wade Beam on what my business focus should be. Wade advised me to abandon my efforts to develop my own pieces and focus, instead, on being an OEM supplier to companies like Brueton. At the time this seemed like sage advice, for a couple of reasons.

First, given the rejections I was getting it seemed obvious that my furniture pieces weren't resonating with the more knowledgeable design academics of the world. Second, thanks to the recession there was now a seismic shift under way in the way in which companies had their pieces made. Making things in-house was now falling out of vogue as more and more designers began to outsource rather than invest in their own production. (Of course, taken to its extreme this ultimately led to the almost complete offshoring of production that we now see today).

As the 1990s wore on our base of OEM clients expanded to include not only Brueton but also Vladimir Kagan, Rick Shaver, Monroe Sherman (Sherman Designs), and Lee Weitzman. To keep up with the growing influx of work we were soon compelled to expand the size of our staff.

Although I was never keen on having large numbers of people working for me, in many ways I had little choice if I was going to keep my customers happy.

But it was only after I hired a "Jesus woodworker" that I decided to go CNC.
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The Journey Continues (Pt. 11) - The Call From Brueton


When I was told that J. Wade Beam from Brueton was on the phone I thought for sure that someone was playing a practical joke on me.

Brueton at the time was one of the world's elite high end furniture companies. Wade was both the chief designer and Director of Sales and Marketing for them, and for the past five years I had been trying (without success) to meet with Wade each time I travelled to New York. Each effort made at their showroom in the D&D Building was rebuffed by the same reply: namely that Brueton did their own woodwork and didn't require outside vendors.

After confirming the call was for real I asked why he was calling. Wade told me that Brueton's primary focus was stainless steel, and they had near zero in-house woodworking capacity. They were looking to expand the wood side of their business with some new designs, but to do this they needed talent. Apparently he'd heard of us through the industry grapevine and was calling to see if we were interested.

Were we interested?

Let's put it this way: If you're a car maker and a guy named Enzo Ferrari calls to see if you want to build some high end cars with him, what do you say?

Hell, yes !!

For months on end we worked intensively with Wade to develop a wide range of new designs, which were eventually unveiled at NEOCON in Chicago. It was during NEOCON that I finally met the company's owner, Leo Fromm.

Mr. Fromm was a successful publishing magnate from Germany who owned several companies. His interest in owning Brueton seemed to stem from his absolute love for fine furniture. I got the impression that, for him, owning Brueton was akin to why some men own professional sports teams - for the love of what the franchise represents, and a passion for excellence.

In the photo above Mr. Fromm is reviewing one of the new Concerto Table prototypes. He especially loved how the 4-way box match of the Crotch Mahogany top formed a pattern that, to him, looked like a butterfly's wings. I was astounded at how something so seemingly simple could move this man so deeply.

It wasn't long before company president Howard Chapman sat down with me to write out a slew of orders. With several strokes of the pen we were suddenly very busy again.

The ensuing years turned out to be an especially exciting time for us, because many of the designs coming out of Brueton really pushed the envelope of our woodworking and finishing capabilities.

The Virginian Credenza was probably the most difficult of all the new prototypes. Maybe for that reason it was also one of the most satisfying pieces we have ever produced. The main body was comprised of two half shells - each made of an inner and outer kerfed ply filled with epoxy resin, which was then vacuum formed around an elliptical plug.

The back shell was fitted with shelves and dividers, while the front was cut into doors. The top was center butt matched Crotch Mahogany trimmed with ribbon sapele. The stainless steel detail at the floor is actually convex in shape, to emulate the curve of the casework. All exposed woodwork was finished in high gloss polyester to accentuate the grain.

The Virginian Table presented some challenges of it's own. While the elliptical base was easy enough to make, shaping the bottom of it to match the freeform curve of the stainless steel plinth as challenging to say the least. The box matched Crotch Mahogany top was encased in a 3" band of solid ribbon mahogany, which needed to be step routed by hand with custom carbide to achieve its deep elliptical profile.

Concerto Tables had quirks of their own, especially in final assembly. The holes in the stainless steel ring had to align perfectly with the leg bushings for these tables to be symmetrical.

During its peak years Brueton was a magnet for creative talent such as Mitchell Pickard - shown here testing out his new Melrose Chair. In subsequent years we would collaborate with Mitch on on many of his furniture designs, including the Angeline Console which was recently featured in "500 Cabinets" by Lark Books.

As a testament to his creative range Mitch is currently designing and building some very cool custom motorcycle wheels and parts at his own company, Pickard USA

Our collaboration with Brueton allowed us to produce some exceptional custom furniture pieces, including this 22' long boardroom table for the New York Yankees professional baseball team. What isn't apparent in the photo is how we managed to subtly blend 3 elliptical spline segments into a functional ergonomic shape. This table would otherwise have been "pointy" at the ends had a pure ellipse been used.

Prior to shipping we stuck a Toronto Blue Jays sticker to the underside of the top.

I never heard if George Steinbrenner found that funny.
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